Techreview247

Main Menu

  • Mobile
  • Computers
  • TV and Sound
  • Gadgets
  • News
  • Mobiles Prices
    • Tecno
    • Sony
    • OnePlus
    • Nokia
    • Motorola
    • LG
    • HTC
    • Infinix
    • Google
    • Oppo
    • Huawei
    • Xiaomi
    • Qmobile
    • Apple
    • Samsung

logo

Header Banner

Techreview247

  • Mobile
    • VIVO ‘Apex’ Unveiling – 'FullView' A Step beyond just a Smartphone

      February 26, 2018
      0
    • Samsung S9 and S9+ unveiled at MWC Over 1500 enthusiasts gather at ...

      February 26, 2018
      0
    • Redmi 5 becomes part of the Mega Xiaomi MI sale

      February 21, 2018
      0
    • Tiny gets Tiniest with Worlds Smallest Handset

      February 15, 2018
      0
    • Nokia 7 (2018) gets a Plus Uplift

      February 15, 2018
      0
    • 5 Top Picks ‘Selfie-Centric’ Phones

      February 14, 2018
      0
    • Valentine Versatility with One Plus Lava Red

      February 13, 2018
      0
    • How to Properly Organize Your Phone

      February 10, 2018
      0
    • RED Launches The Holographic Smartphone

      February 6, 2018
      0
  • Computers
    • Lenovo Yoga 530 and Yoga 730 Laptops just added to the Yoga ...

      February 26, 2018
      0
    • Dell 2 in 1 Chromebook to come to Market in a few ...

      January 26, 2018
      0
    • New Year, New Upgrades for Laptops

      January 23, 2018
      0
    • Dell XPS 13

      January 4, 2018
      0
    • Alienware 17 R4

      July 18, 2017
      0
    • Forbes revealed World’s Most Valuable Tech Brands of 2017

      July 4, 2017
      0
    • Uber Completes 5 Billion Rides Across the World, Rewards Pakistani Drivers

      July 3, 2017
      0
    • U.S. No Longer Has One of the Top Three Fastest Super computers

      June 22, 2017
      0
    • Going the Other Way, Apple is working on Autonomous Vehicle OS

      June 22, 2017
      0
  • TV and Sound
    • Soundbar HT-ZF9 for the 2018 New TV Screens

      February 21, 2018
      0
    • Sony Corporation grabs Record Profits – Which New Bravia will You choose ...

      February 21, 2018
      0
    • Television and Its Evolution

      January 25, 2018
      0
    • Get Cinema to your living room in Just Rs. 150,000 with Xiaomi ...

      June 29, 2017
      0
    • A Whopping 1.5 billion People are now logging on YouTube Every Month

      June 23, 2017
      0
    • Potential of Sharing Economy in Pakistan

      June 15, 2017
      0
  • Gadgets
    • Haier ASU – Smart Watch with interactive Skin Display Projection

      March 2, 2018
      0
    • Best Buy Budget Cameras

      February 20, 2018
      0
    • From NASA to Erica – The Robotics Future

      February 13, 2018
      0
    • Paint Emits 12 Hour Light

      February 8, 2018
      0
    • 3D Wireless Apple Pencil

      February 8, 2018
      0
    • Let your body charge your Smart Watch

      February 2, 2018
      0
    • 5 Best Vlogging Cameras

      December 19, 2017
      0
    • Butterly IQ

      IPhone capable of diagnosing cancer?

      October 28, 2017
      0
    • Five Best Smart Phones between Rs. 10,000 to Rs. 15,000 in Pakistan

      July 25, 2017
      0
  • News
    • UBL and Teradata introduces Enterprise Data Warehouse

      March 12, 2018
      0
    • Women’s Day – Women’s Way

      March 7, 2018
      0
    • Nest Suffers as Google and Amazon enters Tech War Grounds

      March 6, 2018
      0
    • Social Media Companies Still Tacking Unethical Posts

      March 6, 2018
      0
    • YouTube New AI Features Lets You Remove the Green Background in Real ...

      March 6, 2018
      0
    • PSO on The Forefront of Consumer Convenience

      March 5, 2018
      0
    • Facebook CEO Mark Zuckerberg Tops the list of Money Losers

      March 5, 2018
      0
    • MWC 2018 Notable Devices at a Glance

      March 5, 2018
      0
    • Samsung S9 Series Pre Ordering begins Today

      March 2, 2018
      0
  • Mobiles Prices
    • Tecno
    • Sony
    • OnePlus
    • Nokia
    • Motorola
    • LG
    • HTC
    • Infinix
    • Google
    • Oppo
    • Huawei
    • Xiaomi
    • Qmobile
    • Apple
    • Samsung
  • Haier ASU – Smart Watch with interactive Skin Display Projection

  • VIVO ‘Apex’ Unveiling – ‘FullView’ A Step beyond just a Smartphone

  • Lenovo Yoga 530 and Yoga 730 Laptops just added to the Yoga Series

  • Samsung S9 and S9+ unveiled at MWC Over 1500 enthusiasts gather at Samsung Stall

  • Soundbar HT-ZF9 for the 2018 New TV Screens

Gadgets
Home›Gadgets›Handset industry – Next battlefield between Online and Conventional Trade Channel?

Handset industry – Next battlefield between Online and Conventional Trade Channel?

By Shariq Syed
June 7, 2017
0
Share:

The time was somewhere in 2015 when Daraz.pk started to establish itself as Pakistan’s premier e-commerce platform. Led by Muneeb Mayar, they were acting as traditional e-commerce platform running on the inventory based business model with the key highlight of COD payment.

Though many people have tried prior to daraz arrival, no one used the COD USP the way Daraz did prior to that period which ultimately helped Daraz.pk becoming the leading e-commerce torchbearer in Pakistan but also helped Pakistan’s still novice e-commerce industry to establish as a reliable counterpart to the traditional retail channel. And by the end of 2015, when Daraz.pk smartly used Black Friday as a marketing ploy to establish not just Daraz ascend to the top of the online pyramid but also established Black Friday as a big retail occasion for Pakistani consumers.

The above preamble is not to rave about the obvious success of Daraz, rather it is to highlight the sudden emergence of e-commerce success stories which paved the way for more serious e-commerce players such as Yavo.com, mygerry’s.com, goto.com, and ishopping.com. All these e-commerce sites have now assembled a formidable alternate retail channel which wasn’t available to our consumers prior to 2014/15.

With the relative success and continued growth of online sales, the product category which has been at the forefront of giving growth to these online stores have been Mobile phones. Apart from Apparels, the next highest sales volume at these e-commerce platforms have come from Mobile phones and associated products. In short, it seems that Pakistani loves to buy their phones from online stores.

Pakistan mobile phone industry has seen long growth phases with double digit growth in last 10 years. As of today, around 1.6 million mobile phones are being sold in Pakistan every month and out of that 45% are smart phones and 55% are feature phones. So taking this enormous volume in consideration the e-commerce platform contribution looks like peanuts roughly less than 4% volume contribution against the more conventional sales channel including traditional trade channel comprising on retailer and whole seller along with modern retail and enterprises sales channel.

So it means for all the hype surrounding online sales as a big threat to the hegemony of traditional trade, e-commerce platforms still have to go along way before even emulating something like have happened in India’s handset industry where online sales now constitute 30% of total sales coming from all channels.

 

Share this on WhatsApp
Previous Article

Meizu Comes to Pakistan with Three Killer ...

Next Article

Meizu M5 Review – Standing in the ...

0
Shares
  • 0
  • +
  • 0
  • 0

Shariq Syed

Related articles More from author

  • Gadgets

    From NASA to Erica – The Robotics Future

    February 13, 2018
    By Ayaz Malik
  • Gadgets

    Breakthrough Tech

    May 24, 2017
    By Faaris Shahzad
  • Gadgets

    Haier ASU – Smart Watch with interactive Skin Display Projection

    March 2, 2018
    By Ayaz Malik
  • Butterly IQ
    GadgetsNews

    IPhone capable of diagnosing cancer?

    October 28, 2017
    By admin
  • Gadgets

    Battle of the Flagships – OnePlus 5 vs Samsung Galaxy S8

    July 12, 2017
    By Saad Tariq
  • Gadgets

    Is it worth the risk?

    May 24, 2017
    By Faaris Shahzad

You may find interesting

  • Mobile

    Mobile Phone Import in Pakistan during July saw a Decline by almost 5 percent.

  • Mobile

    OnePlus: Smartphones Worth Buying

  • Mobile

    Apple’s Apology

About Us

logo

Technology is shaping the way people, tribes and societies interact with each other and accumulate knowledge. With Population of more than 200 million Pakistan is at a crossroad of major technology transformation. The purpose of TechReview is to make sense out of all the technology updates around us and reflect what these developments means for a common Pakistani.

At TechReview our focus will be on Smart Phones since the smart phones are at the forefront of technology transformation and adoption, in addition we will cover all the latest technology update with highlighting Pakistan’s local perspective.

About us

  • +92-213-588-1550
  • info@techreview247.com
  • Recent

  • Popular

  • Comments

  • UBL and Teradata introduces Enterprise Data Warehouse

    By Fahad Rafiq
    March 12, 2018
  • Women’s Day – Women’s Way

    By Ayaz Malik
    March 7, 2018
  • Nest Suffers as Google and Amazon enters Tech War Grounds

    By Faaris Shahzad
    March 6, 2018
  • Social Media Companies Still Tacking Unethical Posts

    By Bilal Imran
    March 6, 2018
  • Meizu Comes to Pakistan with Three Killer Smart Phones

    By Shariq Syed
    May 30, 2017
  • Samsung’s Note 8 Battery Problem

    By Fahad Rafiq
    January 2, 2018
  • Is it worth the risk?

    By Faaris Shahzad
    May 24, 2017
  • UBL and Teradata introduces Enterprise Data Warehouse

    By Fahad Rafiq
    March 12, 2018
  • Samsung Galaxy S8 and Note8 charging issue - Techreview247
    on
    January 3, 2018

    Samsung’s Note 8 Battery Problem

    […] Samsung's Note 8 ...
  • Meizu M5 Review – Standing in the Middle ground – Techreview247
    on
    June 14, 2017

    Meizu Comes to Pakistan with Three Killer Smart Phones

    […] Meizu Comes to ...

Follow us

  • Contact
  • About Us
  • Home
© Techreview247 All rights reserved.