A Whopping 1.5 billion People are now logging on YouTube Every Month
This was reveled recently in VidCon (World’s leading online video conference). During the event YouTube shared key information which revealed how dominant they have become in mobile video usage segment and how quickly they are gaining viewers against TV.
In 2013 You Tube announced that they now have 1 billion active users every month consisted of all visitors including both logged-in and not.
Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices, a pretty daunting number that showcases just how pervasive video has gotten on the mobile web.
“When we compare that [metric] to TV, people — in some countries like the U.S. — watch up to four hours per day, so we think there’s lots of room to get people to watch even more YouTube,” CEO Susan Wojcicki said onstage.
On that note, the company said that the TV screen was their fastest growing medium of consumption, noting that the category was growing 90 percent year-over-year, something that the company’s new YouTube TV service is undoubtedly going to add to. The company didn’t have any new details to share on desktop video viewing habits.
While sites like Facebook begin to throw more resources behind video efforts, it’s clear that regardless of the arbitrary “view” statistics thrown around, the sheer amount of time spent engaging with a service is a constant metric and one that YouTube has a lot to say about.