Motorola aims to disrupt Budget Smart Phone category with Moto E & Moto E Plus.
The budget smart phone is the most prized category in handset industry. In Pakistan Approx 40% of the smartphone sales comes from this mid-range value category and every phone manufacturer have to keep themselves relevant in this segment to drive volume.
In a major move to capture budget smart phone category especially in emerging markets, Motorola has just announced Moto E4 and Moto E4 Plus and we can expect both the models to arrive in Pakistan shortly.
Moto E4 features 5.0 inches display with elegant metallic design powered by quad core processor with 4G connectivity. Moto E4 also boasts 8MP rear camera and 5MP front camera for crisp slefies. Finishing it off with a powerful 2800mAh battery which may sufficiently keep you going for a full day.
Moto E4 Plus:
Don’t look elsewhere if you are looking for a powerful budget smart phone to fulfil your multimedia requirements. Packed with massive 5000mAh battery under the strongly build metallic body, E4 Plus offers 5.5 inches HD display couple with latest Andriod 7.1 Nougat.
Pricing & Availability:
As announced by Lenovo, both Moto E4 & E4 Plus would be available beginning June across various countries. For Pakistan we expect the price to be somewhere around Rs. 15,000 for Moto E4 and 19,000 for Moto E4 Plus.